I am not discovering a high water here, but this is important to put this message across. Everything has its structure, the universe, international architecture of power, graphite, a single cell in a larger organism, so does an academic article, or a chapter. Everyone has to follow a certain structure. Every academic article should have the Title, an Introduction, and the Main Body, and should comprise the Conclusion, followed by the References. If any paper/chapter submission misses any of those important parts it would be automatically rejected (with or without feedback) by the Editor, even if other parts are exceptional.
Coming up soon: How to Avoid Desk Rejection?
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